I worked to grow the Fox 17 News Instagram account alongside my team by uploading engaging content targeted at the booming Nashville audience. I captured my own images as well as sourced content from other social platforms to encourage likes and garner followers.
I shot, edited and produced this social media-only feature video for the Fox 17 News Facebook page. I researched some tips for pumpkin carving to plan the video. I shot the clips at a Nashville farmers market using my iPhone 6 and turned the final product in a weekend.
Timely Polls
Campaign Photo Submissions
In addition to breaking news on Twitter, I foster engagement with polls on hot topics in Nashville news. In this poll, I asked for opinions on the Nashville mayor's multi-billion-dollar transit plan to fix the city's traffic woes. Hundreds of people weigh-in on the issue.
We ran a 'Show us your Sweetheart' campaign ahead of Valentine's Day, encouraging folks to send us pictures. We promoted the photos daily on Twitter, Facebook and fox17.com. We ended up with hundreds of submissions.
Preds Playoff GIFs
Throughout the Nashville Predator's playoff run, I created several GIFs along with the rest of my digital team. Since we weren't allowed to use any game footage/existing GIFs, this gave us a way to stay relevant and sharp on social media throughout the playoffs especially with play-by-play game coverage. These GIFs were all homemade and fostered substantial likes/comments/shares.
Feature Story Edit
I edited a piece for the Columbia Missourian's Veteran's Day feature. It's a compilation of footage from two stories about a local WWII veteran who was featured in a children's book. The author also started a successful GoFund Me campaign to unite the pilot with the fighter plane he flew during the war.